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Marketing Specialist

Marketing Specialist

Job Category: Marketing
Job Type: Freelance Part Time
Job Location: Remote

Job Title: Marketing Specialist

Experience: 3-5 years

Location: Remote

Position: Part Time

Number of positions: 2

Job Description

Are you an experienced and ambitious B2B Marketing Specialist looking for a new challenge and an opportunity to advance your career? We are seeking a Marketing Contractor on a contract basis to support our business needs. 

Key Functional Areas of Responsibility 

  • Collaboration – Engage in extended collaboration with partner/channel management functions and partners. 
  • Support Strategic Planning – Align with stakeholders, support and develop integrated marketing programs including routes, KPIs, ecosystem offerings, partner recruit and enablement. 
  • Plan Programs and Campaigns – Design, align, resource, and promote integrated marketing programs and campaigns in support of strategic plans focused on partners/channels. 
  • Develop Core Assets – Develop certain customer and partner facing assets. 
  • Execution Support – Execute and support execution of ecosystem and routes marketing efforts 
  • Develop Content for Ecosystem/Partner Sourced Offerings – Collaborate with partners and Solution Management/Marketing to create complementary value props, messaging, joint offers, and references to be cascaded into marketing programs and campaigns. 
  • Field Enablement – Create awareness, provide enablement, and select deal support for joint Customer’s/partner go-to-market programs.
  • Channel Enablement – Create awareness, provide go-to-market enablement, generate demand for partners, and provide select marketing support. 
  • Infrastructure – Develop, promote, populate, and operate marketing infrastructures (incl. events, portals, tools, and services) to support ecosystem and routes communications and enablement.
  •  Measure and Monitor – Assess, analyze, and evaluate to optimize marketing strategies and provide impact information to Customer and partner stakeholders. 

Professional Competencies 

  • A good balance of business and marketing acumen.
  • Passion for B2B Marketing with strong marketing experience.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. 
  • Strong analytical skills with the ability to plan & measure quantifiable outcomes from marketing initiatives.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Have a flair for identifying and exploring the right MarTech tools to achieve the desired results.
Professional Skills & Qualifications 
  •  Minimum 3-5 years of marketing experience, with minimum 1-2 years in ecosystem & channel marketing 
  • Working in a multinational company 
  • Experience in marketing to, with, through ecosystem / channel partners 
  • Experience in working with partners 
  • Experience in high tech marketing 
  • Experience in direct mailing, bulk mailing, emails, drip campaigns, as well as social media outreach a plus
  • Project management (small to medium-scaled projects) 
  • Working in a team environment 
  • Stakeholder management 
  • Content creation, editing, and publication (adobe, canvas, publisher, instagram, smartphone apps, etc.)
  • Ability to segment audiences and build campaigns to reach customers at various stages of the funnel 
  • Outstanding communication, presentation, and leadership skills 
  • Strategic thinker with great analytical skills
  • Solid knowledge of tools/technologies (e.g., Analytics, Heatmaps, Conversion Rate Optimization, Hubspot, CRM software)

Requirements:

  • Excellent communication and negotiation skills
  • Have experience on Digital/Email Marketing in Hitech companies would be an advantage
  • Bachelor’s degree required

Education:

Any graduate/postgraduate specialized in Marketing, Branding, Advertising, Journalism, Mass Communications, English/English Literature, Industrial Engineering, Humans Resources Management, Business Administration may be of fit.

Hours & Location

M-F, up to 30 hours/week. This role will be 100% remote.

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