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ABM Marketing Specialist

ABM Marketing Specialist

Job Category: Marketing
Job Type: Full Time
Job Location: Remote

Job Title: ABM Marketing Specialist

Experience: 3-5 years

Location: Anywhere In India

Position: Full Time

Number of positions: 1

Job Description

Are you an experienced and ambitious B2B Marketing Specialist looking for a new challenge and an opportunity to advance your career? We are looking for a dynamic ABM Marketing Specialist to lead and execute our ABM marketing strategy. 

Key Functional Areas of Responsibility 

  • Liaise and collaborate with Sales to build the ideal target account by region
  • Plan and execute digital marketing campaigns, including SEO/SEM, marketing database, email, social media and display advertising campaigns to focused accounts
  • Curate and strategize on the content marketing strategy to support ABM efforts. Measure and report performance of all marketing campaigns, and assess against goals (KPIs).
  • Collaborate with field marketing teams to digitally amplify and support ROMI.
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience. 
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 
  • Constantly look for new ways of reaching the target segment and to expand our reach and/or lower cost-per-acquisition

Professional Competencies 

  • A good balance of business and marketing acumen.
  • Passion for B2B Marketing with strong Digital Marketing experience.
  • Outstanding ability to think creatively, and identify and resolve problems.
  • Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere. 
  • Strong analytical skills with the ability to plan & measure quantifiable outcomes from marketing initiatives.
Professional Skills & Qualifications 
  • Should have strategized and executed ABM campaign in a B2B environment (Tech Product exp will be a plus)
  • Minimum 3-5 years of digital marketing experience managing organic and paid in the B2B space
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 
  • Have a flair for identifying and exploring the right MarTech tools to achieve the desired results
  • Ability to segment audiences and build campaigns to reach customers at various stages of the funnel 
  • Outstanding communication, presentation, and leadership skills 
  • Strategic thinker with great analytical skills
  • Solid knowledge of tools/technologies (e.g., Analytics, Heatmaps, Conversion Rate Optimization, Hubspot, CRM software)

 

Requirements:

  • Excellent communication and negotiation skills
  • Have experience on Digital/Email Marketing in Hitech companies would be an advantage

 

Education:

Any graduate/postgraduate specialized in Human Resources, marketing 

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